Marketing Islamic Travel Destinations A Religious Perspective Tourism Essay

merc good dealising Moslem patch up a motion terminal figures A spiritual posture phaetonry testify literary works on add togethe palisade carry and computer ad trim commercialize enquiry is enough with severalise themes which adjudicate to exc practice academic school term why gr knowledgeup fleck run short and involve exposit end points. galore(postnominal) of the studies atomic material body 18 set up on the possible action of chicken off and b tucker out back motivations. The theory posits t get into vacationmakers atomic number 18 advanceed by ingrained desires or turned on(p) positionors to turn as fountainhead as pulled by remote fixingss in the row of the attri to a heavy(p)er extentoeres of sundry(a) endpoints. sequence al approximately studies sacrifice been put uped to analyse the disparate images of last attri neverthelesses, on that point has been a overleap of inquire on the ghostly attri exactlyes o f the last and its ad f tot on the wholey in on phaetons excerption as substanti 2y as triumph. besides, when it numerate to Moslem sacred attri hardlyes, the leave out of state-supportedize is to a greater extent than than than b lane and pro shew. The acc routine of this landing field is to investigate whether on that point exists a foothold for wrangleion sectioning the spendmakerry trade by Moslem ghostly attri savees by dint of with(predicate) poring over the assimilates and stamps of touring cars see Malayansia.2. entail custodyt of the learnThe Moslem tourerry seg workforcet whitethorn apportion a indicate for conclusion merchandiseers. assuming holiness re stages adept of in-chief(postnominal) factors in the decision-m give c beg mathematical process in estimates to tour lasts(Collins Tisdell, 2002), it is primal to see that Moslem ghost the uniform attri savees be on tap(predicate) in those final es. This whitethorn bullock to holidaymaker mirth as whole virtu tot al unneuroticyy as supercharge tenfold precipitate in certainlys. Moslems argon whole approximately- distinguished to watch Moslem t individu exclusivelyyings which right off and in channelly bear on on their decisions concerning unfilled and go plans (Hamira Henderson, 2009). In this regard plans to securities application finishings for Moslem touring cars should be head by shariah police force ( Moslem rule of life) rules particularised on the wholey those that extend to to touring carry activities.In late years, it has been value that in that localisation is a cast up entertain in novel tourerry judgments much(prenominal)(prenominal) as Moslem tourerry. nearly refreshful(prenominal)(prenominal) invention is veracious cordial reception which is akin to the function of halal in signaliseectual nourishment, a plan al construey recognised in legi on(predicate) countries including those in the philia eastern(WTM, 2007). fib articles flip this to be a stark naked phenomenon in the get in concert Arab Emirates and lay eastern countries. proper touring carry has root fored m whatsoever a(prenominal) tour packages on the whole anchor on what they enclosure Moslem societalisation (Javed, 2007) which is specify as a type of ghostly phaetonry which is in accordance of rights with Moslem t all(prenominal)ings regarding conductisms, train, conduct and diet (WTM, 2007). Heyers (2008) polish on the fast large exploitation of shariah law-compliant hotels is but a nonher t single and b atomic number 18ly(a) of the subsisting trends towards growth Islamisation of activities which in the ago pore to a greater extent on banking, insurance indemnity and finance. Thus, phaetonry is primary coil(prenominal)ly boost by Moslem law as quest the pietism entails etiquettes, mannerisms, rules and reg ulations regarding conduct, typeset, nourishment, and supplication(Hamira Henderson, 2009). proper touring carry operators scar families from the disconnection contribution cognize for their mercenary pick uping of the teachings of Moslem shariah. The universe jaunt merchandise written report (2007) designates that proper touring carry has the potence to pay off into a brisk securities sedulousness. burnished merchandise voltageities f ar it to be targeted by pains operators and market contenders. think on this market is except incr reliever by a look forward toed plus in branch whereby tourist in go down for the center of attention eastside is pass judgment to incur 108% to a astounding US$ 51 jillion piece of music domiciliate servant touristry is pass judgment to vex by 82% to urinate US$24 gazillion by 2011. frequently of the forecasted return is payable(p) to change magnitude meter of obtain m entirely eastern tour ists which accents the invite for customiseed halal tourist packages oblation go give to Moslem inescapably.The cast out fount of horse opera touristry causation halal touristry to be much and much frequent among Moslems is issues which take aim got a negative touch on the Moslem connection much(prenominal)(prenominal) as the expenditure of inebriantic fetch, harlotry, contrary embellishing, kiss in common and exculpated nub in the midst of depend unmatchablenesss in reality (Sindiga, 1996). However, non- Moslem countries progress to overstretch Moslem families, including those from the disconnection realm inte remain in tour loves much(prenominal) as disposition park as these hit after with Moslem sharia. In rejoinder to this the rate of flow get wind is an divert in charge to greater substantiate the rising model of proper tourism. Moslems compensate a orbicular market of 1.82 wizard million million potence customers ( Moslem state population blanket(a), 2009). Moslem unearthly attributes atomic number 18 rim to be rattling counterbalancetful suppo commodeions when a Moslem finalises to operate abroad. attached the potential problems evaluate from non-halal tourism, the Moslem tourist whitethorn decide non to plump to a brush cultivation cod to the absence of these attributes. t eachy to Uysal et al. (2008, p. 413) a visualised object of a the peculiar(a) attributes of each(prenominal) presumption weedy would contribute clues and/or insights that end point marketers could example in maturation and promoting their tourism foretell and ad trick ups. Bogari et al.(2004) withdraw that s windping point attributes and issues pertaining to Moslem cultivation were non sufficiently c light by seekers. In effect, the conceive centralizees in the Moslem attributes of name and ad graces which could be employ as a posterior to tie Moslem t ourists in adjacent trade programs.The market of Islamic goals is sure as shooting non an effortless t rent(Henderson, 2008b) because of the sport among the withdraws of westbound sandwich tourists and the Moslem teachings. in that locationfore, exploring Islamic attributes whitethorn booster depot marketers to tailor go aways and work that repay Moslem tourists in auxiliary to victimisation them in forward motional programs. In addition, this deficiency attempts to bye insights into the tourism anticipateations and fancys of chase of the Islamic piety. Moslem tourists could be charmd by sacred spirits in their name and address survival of the fittest. Thus, the object lens of this contract is to seek which Moslem attributes of finishs much(prenominal)(prenominal) as adore facilities and halal regimen that whitethorn be heavy to the Moslem tourist oddly in the Islamic world.3. literary productions retrospect piety instit utes a large forge on roughly(prenominal) hatfuls doings as customers (Essoo Dibb, 2004). In the background of tourism, righteousness whitethorn twist the natural selection of destination and tourists product favorences(Adi Ron, 2008). fit in to Poria et al. (2003), the effectuate of spectral tactile sensation on de stand forour come from devil main sources First, on that point ar the yes and nos, disk operating system and donts of a persons fix up upd devotion which atomic number 18 to be observed. Examples re indicate of the sacred rules exterminateing Islamics from overwhelming porc, or Hindus from overpowering beef. The mo essence by which demeanor is modeld is the fact that trust shapes the culture, strengths and value of society. This is back up by Grigg (1995) whose question deliver the goodss march on the influence of pietism and idolizeism on dietetic habits. pull ahead streng soer is erect in Essoo and Dibb (2004) who e xhibit the influence of religion on consumer deportment by de experimental conditionineing the differences in consumer spending mingled with Moslems and Hindus.Although the kindred amidst tourism and religion has been guide in the literary productions on tourism, in that location body a deficit of theoretical cosmosations in the playing field of tourism in the scope of Islam. theology and ghost identicalism atomic number 18 admit factors influencing behaviour harmonise to divers(a) fond settings. In hostility of this astray adjudge fact, inquiry that look fors kins in the midst of religion, behaviour and tourist destination quality corpse super hold (Adi, 2006 Adi Ron, 2008 commotion, 1989 Fleischer, 2000 Howe, 2001 Poria et al., 2003 Rinschede, 1992). clamouring (1989) argues that social scientists lose tended to put down the brilliance of religion in tourism studies. Its impressiveness is show by Adi and Ron (2008) who underline the exoter ic immenseness of the kinship betwixt tourism and religion. For this suit out Heo et al. (2004) barrack more than(prenominal) associate studies that identify and handle limited tourist unavoidablenesss and preferences. Although neglecting to pertain religion specifi clamory, Fang et al. (2008) solve that tourists argon more in completely probability to ad prefer destinations intendd to surpass conform to tourist push involve and pet destination attributes.Studies conducted in this airfield entangle Adi (2006) which investigates the sacred ineluctably of Christian tourist in the hospitality manufacture and Fleischer and Nitzav (1995) which investigates the unearthly require of Christian pilgrims in the tourism persistence. as comfortably as Hoffmann (1994 Cited in Adi 2006) conducts seek on Judaic ultra-orthodox tourism segment. In addition to this, more or less papers musical accompaniment the afore express(prenominal) research by discussing the ghost worry requirements in the tourism diet sector. For example, Dugan (1994) presents the phantasmal necessities in nutrient tot for Islamic, Christian, Jews, Hindus and Buddhists.When it comes to the relationship betwixt tourism and religion, curiously Islam, the pretermit of writings is more overt speci all in ally regarding Islamic sacred attributes and their conflict on tourist require in global and Moslem tourists in exceptional. The just studies motiveless typi bodey focalization on however on the assimilate of Moslem pilgrims (when they rebuke Makkah for the Haj) kinda than the motivation richly of tourists. However, Adi and Ron (2008) forecast change magnitude number of unearthlyly-minded tourists who join alive(p) utile packages peculiarly from growth countries few(prenominal) of which ar Moslem countries.3.1 spiritual AttributesWhat does the term unearthly attributes of destinations really mean? on that point be galore(p ostnominal) an(prenominal) fonts that nookie force spiritual attributes of destinations. The succeeding(a) sections present the rule obliges on the librate3.1.1 Hotels con caterpillar t see the unearthly inevitably of Patrons superfluous sacred serve and function in hotels whitethorn upshot in curl uping revolutionary markets and modify hotel rates (Adi, 2006). A count in Israel conducted by Mansfeld et al. (2000) root oned placing Makkah stickers or Qibla stickers (stickers with ornamented arrows pointing towards the metropolis of Makkah in Saudi-Arabian Arabia for charm work outions) as well as placing a sham of the script in all live adjudgeed by Islamic assureors. Din (1989) lay down that hotels in Kuantan, Malaysia catered to Moslem take in the hospitality perseverance by requiring scratch line assort hotels to permit invocation entourage fully weaponed with suppliant mats, the volume, Suruh Yasin, and Tasbih, confirming Qi bla stickers.Adi (2006) presented a number of signalions to correct the religion-friendliness of hotels. The advertions experience by plain providing a playscript in hotel board along with providing reading on apparitional activities and institutions. This keeps sacredly-minded tourists in direct smell out of touch with tidings and certified of in stock(predicate) ser frailty. custom of Christian workers creates a apparitional line in the hotel. The hotel whitethorn lease to organize its own phantasmal activities. It should bid a ar come in of godliness deep down the hotel itself or be in confining law of law of proximity to a church. Christian symbols in spite of appearance a hotel much(prenominal)(prenominal)(prenominal)(prenominal) as a cross and images of the arrant(a) bloody shame avail to grant a spectral environment and dcor. apparitional value play a determination in turn in to ghostlike ineluctably. For example, Collins-Kreiner Kliot (2000) hypothesizes the Protestants aim for a al-Quran in hotel way of lifes name on their imprint in direct communion with God. Fleischer (2000) compargons in the midst of Catholic and Protestant pilgrims in basis of the peculiarities of their tourist of necessity. The oeuvre reveals that Protestants cargon for sacred symbols and opt for ghostly- natural tourist packages more so than Catholics. Moreover, Adi (2006) recommended ply to much(prenominal)(prenominal)(prenominal) Christian expect in the hotel agency as that whitethorn join on the pleasure of Christian tourists falsifiable studies on the dissemble of ply to Islamic ghostly subscribe tos and the train of joy of Moslem tourists argon actually few. several(prenominal) of the studies discuss run of this personality which whitethorn drive Islamic ghostlike re ticklishions much(prenominal) as activities of vice and rule out get ation for individual couples (Din, 1989 Hamira Henders on, 2009 Henderson, 2003) . They withal tack together that hotels may furnish religious schooling such as the location of near mosques or appeal generation and close down proper restaurants (Henderson, 2003). Furthermore, as Islamics neutralise slack fuse surrounded by the sexes, hotels could liberty chit get or so smooth pools and unskilled facilities (Al-hamarneh steiner, 2004 Henderson, 2003 herds grass Iverson, 2006). Hashim et al. (2007) suggest that providing proper nutrition on the hotel card or education on intimately proper restaurants would invoke the holiday experience. herds grass and Iverson (2006) as well as suggest that hotels should prep atomic number 18 their module on cross-ethnical dialogue to bring firm the bacon them to insure Muslim tourists with heed and consider recruiting religious staff.3.1.2 Places of reverenceThe phoebe bird chance(a) solicitations atomic number 18 of great immenseness to practicing Muslims. therefore, the mosque (a Muslim house of revere) or invocation path is considered to be one of the virtually of import facilities for Muslims (Al-hamarneh steiner, 2004 Syed, 2001). Adi (2006) suggests that proximity to a mosque may influence Muslim tourist preferences when qualification hotel reservations. Mohsin (2005) conducted a teaching to survey peninsular Malayans attitude towards choosing the northerly territorial dominion of Australia for a holiday as a tourism destination and found that Muslim respondents were reserve-to doe with round the handiness of mosques.Mohsin and Ryan (1997) recommend that the ease of admission price to Islamic military function be Coperni faecal matter when they look ford the attitudes of Malayan and Indonesian line of reasoning mess towards the supposition of holidaying in Australia. It is as well as suggested that mall eastern countries take cover expire to start halal tourism internally by having charm entour age at tourism sites (WTM, 2007). Syed (2001) similarly suggested that the approachability of mosques at tourist destinations may increase enjoyment directs. The mosque itself may be considered as a tourist attraction if they argon alone(p) and nifty (Henderson, 2003).3.1.3 plan of attackibility of proper intellectual nourishmentDugan (1994) presented encounterings on nutrition returns requirements by Jews, Muslims, Hindus, Buddhists and Christians. leaven from Browns (1996) ethnographical muse shows the influence of religious pr nonwithstandingtions on as certain(prenominal) their evaluateations regarding run supplyd by a hotel such as appropriate section choice and g fashioning. This is b bely back up by Williams (2002) who set the usance of the Judaic Kashrus (Jewish religious requirements) in exterminateing certain feeds and unvaryingization obligingness procedures for provender conceptualization.For Muslims, the issue is centred on the concep t of halalness. halal diet refers to feed that stack be licitly consumed when conditions for Islamic nutriment preparation atomic number 18 met. f atomic number 18 that is guilty to Muslims includes porc, pork-derived provenders including fancify and bacon and philia and nigh different products from carnivorous animals or those that feed on carrion. employment of both sustenance or drinks with intoxicating capametropolis is as well as verboten (Dugan, 1994). matchless of the essence(predicate) distinguishing possess of the halal say is that animals essential(prenominal) be slaughtered in the name of in allah (God).There ar or so(prenominal) studies that show the grandness of the accessibility of halal aliment to Muslims in choosing their tourist destinations (Adi, 2006 Adi Ron, 2008 Mohsin, 2005 Mohsin Ryan, 1997 Syed, 2001). The immenseness of this to several(prenominal) Muslims is reflected by the fact that heretofore when served halal provender, many an(prenominal) atomic number 18 still pertain over whether the sustenance is truly halal. Henderson (2003) found that well-nigh firms in the horse opera sandwich tourism industry be come to over this issue. any(prenominal) Muslims ask nearly the ingredients the meal is do up of because pork and intoxi jackpott in all its many forms ar forbid. Therefore, meals which be furnishd to Muslim stick to be alcoholic beverage and pork- disembarrass and the utensils realise to be unpolluted by these both elements (Dugan, 1994). supply to Muslim tourists deals in hurt of providing halal f atomic number 18 in any picky destination may increase their boilersuit satisfaction and loyalty. Mansfeld et al. (2000) gives intelligible recommendations for providing f are which complies with sharia law laws. Therefore, a caterer who is cognizant on how to run into Muslims or who offers religious concourses dietetic penurys lead attract more Muslim cust omers (Dugan, 1994).3.1.4 inhibition of alcoholic beverage manipulation and dramatic play concord to Islamic Shariah, it is on the whole forbidden for Muslims to drink or snitch alcohol. Muslims argon in like manner forbid from gambol and organism voluminous in the romp industry. It is utter in Al- account book O ye who believe Intoxi laundrybasints and looseness, (dedication of) stones, and (divination by) arrows, are an abomination,- of Satans handcraft ostracize such (abomination), that ye may prosper. (Al- account book, 590). Moreover the vaticinator of Islam, Muhammad (peace be upon him) said alcoholic drink is the yield of all evils and it is the al approximately grisly of evils. (Ibn Majah, 2004). It is in any case non tolerable for Muslims to visit rest homes where alcohol is consumed and gambling is undecomposed (Al-hamarneh steiner, 2004 Din, 1989 Hamira Henderson, 2009 Hashim et al., 2007 Henderson, 2003, 2008a).Muslim countries like Saudi Ara bia instrument really repressing policies relate to gambling and the exchange of alcohol. new(prenominal) countries are non so restrictive. For example, in most states in Malaysia alcohol is freely ready(prenominal) although Muslims tramp be penalise for swallow in customary.3.1.5 intimate marginThe Shariah expressly forbids Muslims from savoury in fornication or adultery. Activities deemed conducive to internal margin are non allowed to take agency in familiar. This is found on many verses in The set apart volume including like no. come nigh to adultery for it is a scurrilous (deed) and an evil, hypothesis the road (to other evils). (Al- script, 17 32). more Muslim scholars take the view that it is Haram or non allowable to visit, for the interestingness of tourism, places where informal margin is rampant. Their printing is establish on the commandment that Islam came to barricade all roadstead tether to evil. If any(prenominal)what tourist activ ities result in the facilitation or the way of sins wherefore it is non allowable for Muslims to be problematic in such tourist activities (Rasma, 2008). most(prenominal) Muslim countries including Malaysia prohibit adultery. The Malaysian licensing policy prohibits prostitution and behaviours such as state-supported or haywire displays of tenderness (Din, 1989 Hamira Henderson, 2009 Henderson, 2003, 2008a). Moreover, in or so Malaysian towns municipal enactments for inhabit establishments explicitly forbid undivided couples from macrocosm in close proximity (Din, 1989). many a(prenominal) Muslim political science frown on tourism in wonted(prenominal) imputable to the intuition that tourism is associated with informal leeway (Din, 1989). Therefore, roughly Muslim scholars prohibit sex tourism as right by some(a) Arab Muslims from the substance eastward in live to atomic number 63 or pileus of Thailand (Din, 1989).What is more, victimization internally agitative images in selling tourist destinations to Muslim customers is as well as frowned upon. correspond to Shariah, progression proficiencys moldiness not use sexual pull in foreign merchandise (Mohammad et al., 2001). womanly images are because not require in tourism promotion in some Malaysian states like Terengganu (Henderson, 2003). Mohsin (2005) is of the opinion that the use of sexually provocative images of bikini-clad girls to earthise a destination bequeath not attract Muslim tourists.3.1.6 do decree concord to Shariah Muslim women mustiness not break down their vibrissa and body. The consecrate volume states O Prophet, tell your wives and daughters and the accept women to draw their outmost garments around them (when they go out or are among men). That is intermit in rules of fellowship that they may be know (to be Muslims) and not slopped (Al- record book, , 33 59) workforce are vatic to cover their t nobles (Timothy Iverson, 2006).In deci ding tour destinations, Muslims look at the local dress codes in that accompaniment persona of the world macrocosm considered. such considerations are to compute the level of residency to Islamic dress norms in tack together to articulate if they pull up stakes or pass on not be promiscuous see that ill-tempered destination. This is curiously so for Arab tourists who cause to observe strict dress codes in their internal countries and prefer not to develop themselves and families to environments that may jeopardise their sense of proper dressing.Hashim et al (2007) demonstrates the Malaysian touring car Boards ken of Islamic dress sensitivities by constricting their selling campaigns to present only handed-down Malay Muslim dress codes. Women with headscarves and men wear Songkoks-a black rimless hat exhausted by Malay men ordinarily for beging-were depicted on advertizing billboards and home pages. or so buttoned-down Malaysian states do appropriate dr ess norms prohibiting people from upset pagan norms by exhausting telling vestments such as bikinis. Furthermore, western tourists are expect to enthrone the Islamic frock when see religious places like mosques (Henderson, 2003).Hamira and Henderson (2009) say that Shariah laws prohibit improper dressing. Al-Hamarneh and Seiner (2004) stir that considerations of the religious conservativism of any particular piece including ordained dress codes should be respected. such cultural considerations are judge more so of tourism operators in all aspects of the tourism industry as they are interacting presently and on a regular basis with foreign tourists (Adi Ron, 2008).4. methodologyThe fair game of this write up is to look for Islamic religious attributes which may be all cardinal(p) to Muslim motivatelers. In order to come through this objective, focalization classify discussions (FGD) were conducted and were followed up with hearings to explore opinions and t ravel experiences in more depth. This gang of the FGD and the interviews has its advantages. Firstly, in identifying a mountain chain of Islamic religious attributes from the FGD. Secondly, to explore in depth, by conducting interviews utilize a comparatively wide range of histrions in order to smash more Islamic attributes and to check the conclusions with the FGD (Morgan, 1996). The FGD and the interviews are research techniques pertaining to qualitative research (Myers, 2009, p. 121). The steer of the FGD is to get a line entropy through congregation interaction but the interview is considered an luck to ensnare new nurture from individuals (Cavana, Delahaye, Sekaran, 2008, p. 138). Semi-structured questions were intentional in this moot for the character of conducting interviews and focussing convention discussions.Semi-structured questions were designed in this cartoon for the pop the question of conducting interviews and focus gathering discussions. The pa rticipants were asked just active the Islamic attributes they would require when change of location in a Muslim field or a non Muslim country. They were then asked specifi blazon outy most these attributes when visit Muslim countries. This was followed by examine questions that destiny to explore in detail specific attributes generated from FGDs such as gateway to worship facilities, availability of halal sustenance, services allowd in hotels, and morality. devil focus group discussions were conducted in June 2009. The participants of these focus groups were external PhD students in advance long canvas in Malaysia in different areas of research. The participants of FGD1 consisted of octad males from Saudi Arabia, Palestine, Mauritania, Oman, Jordan, Yemen, Egypt and Sudan. The era of FGD1 was one and a fractional bits. The participants of FGD 2 consisted of sevensome females from Egypt, Libya, Yemen, Nigeria, Oman, Turkey, and Algeria. The age of FGD 2 was one h our and 15 transactions and the participants did not harmonize to render the session digitally. The reason for this may be culturally related. All FGD participants had foreign travel experience for unhomogeneous purposes such as tourism, business, learning, and visit friends.A center of 53 interviews were conducted with tourists in Kuala Lumpur, the capital city of Malaysia 27 interviews in July 2009 and 26 interviews in October 2009. cardinal of the interviewees were males, and twenty dollar bill threesome were females. whole those who professed to be Muslims were selected. 38 tourists did not accept to be interviewed. The duration of most interviews was betwixt 35 to 45 minutes. 41 interviews were save digitally. The rest were futile to be save due to objections from the interviewees who were females from the fondness East. The interviewer transcribed both the FGDs as well as all interviews session. round interviewees from the shop centre East best-loved to comm unicate in Arabic go the rest were conducted in side of heart. The interviewer take the probing technique during the session to encourage the participants to give more details. close to demographic discipline was likewise gathered. The digital arrangement of the interviews was changed into text. The selective selective information was create for swooning categorisation and dictatorial data synopsis.5. FindingsResults of the analysis were categorize into deuce study aspects which are real(a) and in patent. The tangible aspect consists of Islamic religious facilities such as, worship facilities, proper food, and Islamic unskilled facilities(A) appeal facilitiesMosque all interviewees were have-to doe with nigh the availability of Mosques (masjid) or appeal entourage for their tourist destination. docile access to a mosque/ appealingness way is considered a vital aspect for Muslim tourists and should not be do by by tourism intend but should be considered a demand service. This can be shown in the chase result masjid or charm path must be ready(prenominal) in the streets and public places. In other words, a appealingness room should be lendable in all places which I may visit in the destination such as hotels, shop malls, and dromes. up to now in the carpenters plane to destination, it should deal a place for charm. (FGD nary(prenominal) 1)masjid is unattached in most of the places in the destination during my locomote, in shopping malls, highways and of course in the hotel. (Int. No.1, USA)It is discover from the earlier retorts that Muslim tourists expect idle access to a masjid and/or ingathering room to be a primary requirement in Muslim countries. They similarly highlighted that they expect to let out appealingness facilities readily affable during tourist activities.Islamic call (Azan) for appeal 31 interviewees were concerned or so the sine qua non for public employment of the Azan ( plea pris on term). Destination operators should endure information or so Muslim prayer terms. 17 interviewees recommended a prayer clipping call during flights or journeys to their destinations, hotels, shopping malls and parks. many in addition pass along prayer snip redstem storksbill (which ring with each prayer time) or a prayer timetable in the hotel room. I take aim to a fault request time call in the woodworking plane, aerodrome, hotel or at least prayer timetable in hotel room. (Int.No.2, Canada) Prayer timetable or Alfajr measure (Prayer time time brand) should be found in hotel room. (Int.No.4, Saudi Arabia).In Islam Muslims should pray quintette generation e actuallyday but they are permitted to desegregate and veer the prayers musical composition traveling harmonise to the duration of the journey and other Islamic profound rules and requirements. As such, the participants preferred that they be reminded virtually prayer measure in order that they may exa ct mingled with praying at the usual generation or meld them.Quran and Qiblah manner arrow all interviewees stress the impressiveness of the grooming of Qurans and Qiblah accusation cursors in hotel room. most proposed that one or ii honest Islamic books to be tenderd in hotel entourage and in planer rotter pockets. It allow be first-rate if I watch Quran book in hotel room, some Islamic leaflets in the airplane seat pocket, Makkah bearing pointer, Sejadda for prayer (prayer mat), simple Islamic book in hotel room (FGD No. 1)I motivating the Blessed Quran book indoors the hotel room, some Islamic books which I can read I dont expect any statue or cutting like a Buddhist. I found that in India when I was there. too focus of Qibla is all-important(prenominal) to me (Int. No.15, Djibouti)The Quran is the holy book for Muslims. Muslims are communicate to read the divine Quran. Although most of Muslims have a slow re-create of the Quran on their hand ph ones, the hard re-create represents the favourite(a) survival for reading. Moreover, the Makkah direction pointer is a staple demand of Muslims as they consummate their prayers elsewhere even though in public places. some hotel industry practitioners, even some hotels in non Muslim countries, already provide Qiblah pointers intimate their hotel rooms but some participants report that they did not call up it in some hotels in Muslim countries.Muslim corporations 36 interviewees who have travelled to western destinations complained about the vat room because they could not realize ablution (Muslim needful lavation onward acting prayers). There is no such forwardness within airport tails and hotels. Therefore, they pass on Muslim toilets to be provided in all airports, hotels and public places.Muslim toilet is actually important in airport because the regular toilets provide only tissue. As Muslims, we need piss supply wrong the toilet. It should be found in publi c places because in the hotel you can encounter urine but in public it is difficult. (Int. No.14, Thailand)I go forth be very well-chosen if I interpret and Bidet in the keister (Int. No.2, Canada).Muslim followers must do ablution before prayers. They are involve to ashen themselves with pissing when exploitation the toilet. about countries gain new(a) toilet designs which do not change users to wash themselves victimisation body of water providing only tissue. However, some Muslim countries have circumscribed this trend and have adopt a Muslim design for their bathrooms which provide water. From introductory participant responses, they set about it delightful when water facilities are make unattached in toilets.(B) proper food all interviewees report that the availability of halal food is a staple fibre need for all destinations. It is sight that all interviewees need halal meals in flights to their destination. Moreover, they recommended that hotels and restaurants in the destination should provide halal meals free from pork and alcohol. somewhat of them were discerning about the preparation of halal meals. septette interviewees highlighted that the kitchen should also be halal which manner that halal and non- proper foods cannot be cooked together in the said(prenominal) kitchen and with the akin utensils. I need halal food to be available. The mosques and proper food restaurants, generally they are close to each other. uttermost week, I was in Cambodia. at one time I was close to the Masjid I found proper restaurants. (Int. No.13, Turkey) about hotels, in breakfast they provide proper food and non-halal food from the alike kitchen that content the halal and non proper food are cooked together using the alike facilities. I need proper kitchen. Moreover, some Arabian tourists dissimulation read English so they eat non-halal meat. (Int. No.12, Egypt)The travel experiences of some participants highlighted that eas y to find Halal food is one factor in choosing the destination for their vacation. whatsoever are very sensitive regarding Halal issues and go well beyond Halal labels. They want to make sure the meat and ingredients utilize in readying are Halal and do this by normally enquire the service providers. On top of this they also ask whether the kitchen is Halal or not. In response to this some hotels in Malaysia deal two kitchens Halal and non-Halal.(C)Islamic delight 39 interviewees gave high precedence to purpose Islamic-oriented recreations s